Team — CEA

Peter Rasmussen
CEO and Founder

With over two decades of experience in the convenience and energy retail sectors, Peter Rasmussen is known for combining strategic vision with hands-on execution. From his early roles at Sheetz to a 17-year tenure at Wawa, where he was part of the team that led the company’s expansion into Florida, Peter’s leadership has helped shape the growth of some of the industry’s most successful brands.

In 2020, Peter co-founded Neon Marketplace, a private equity-backed, food-forward convenience concept, before launching Convenience & Energy Advisors (CEA). At CEA, Peter’s mission is clear: to not just advise, but to research, build, operate, and fully manage the solutions that drive results for convenience retailers.

At Ascental, Peter leads a team that builds, operates, and runs comprehensive loyalty programs, marketing strategies, and tech solutions. From development to daily execution, Ascental ensures retailers can focus on their core priorities while driving loyalty, increasing sales, and maximizing profitability through hands-on, results-driven solutions.

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Christal Fowler
Vice President of Marketing

With a solid educational foundation in Computer Science (BSc) and Animation (MSc), Christal brings a unique blend of technical expertise and creative insight to the field. As the Vice President of Marketing, Christal has played an integral role in crafting immersive and user-friendly solutions for our diverse range of clients and managing a team of talented designers.

Christal's proficiency extends beyond traditional design, encompassing a wide spectrum of skills in Animation, AI, User Experience Design, Advertising, Computer Graphics, and Mobile App Design. From roles in entertainment such as key animator on the World Tour for Chris Brown to Voice AI Interactive Designer for Capital One, this versatility allows for a well-rounded approach to addressing every client's visual and technical requirements.

With a commitment to innovation and a keen eye for detail, Christal consistently strives to exceed expectations, ensuring the seamless integration of aesthetics and functionality in all projects. Passionate about staying at the forefront of industry trends, Christal is dedicated to delivering cutting-edge solutions that elevate user experiences and drive client success.

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Remiflor Ann Canoy

Loyalty & CRM Marketing Manager

Remi excels at streamlining administrative operations and providing proactive business support, with a solid background in project management, data entry, and email and calendar management. She ensures that the team operates efficiently, with a focus on optimizing performance, managing loyalty and customer relations, and enhancing client satisfaction. Remi's strong skills in Excel, bookkeeping, and quality control contribute to the smooth execution of tasks, making a significant impact on the overall productivity of the organization.

Before joining CEA, Remi successfully managed executive calendars, handled inboxes, supervised financial transactions, and conducted quality analyses in various industries. This diverse experience, combined with a Bachelor’s degree in Civil Engineering and certifications in Virtual Assistance, allows her to adapt quickly and deliver results in a fast-paced, client-focused environment.

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Emmanuel Odunowo

Digital Designer

Emmanuel is a seasoned design professional with over 13 years of experience in the design industry. Throughout his career, he has has built extensive experience across diverse sectors, including media agencies, technology, luxury brands, and the food industry. He possesses a strong expertise in creating customized visual communications that effectively engage and resonate with targeted audiences, ensuring impactful and meaningful connections.

In addition to this, Emmanuel has held leadership roles in which he played a key part in empowering and educating the next generation about the future of decentralized technologies, innovative design and creative problem-solving.

With his vast industry knowledge and experience, Emmanuel continues to bring a unique blend of strategic thinking and design innovation to every project he undertakes.

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