Time for a hard truth. Despite some real progress, most c- store foodservice offerings do not titillate the palate. How do we get there, especially when factoring high labor and food costs?

Two former Wawa senior leaders – Peter Rasmussen and Rachel Toner – plunge into the intersection of product innovation, sensory experiences, and consumer preferences in foodservice.

Peter and Rachel will delve into a back-office to end-user strategy, stretching from menu development and consumer research to effective marketing strategies and digital solutions.

Peter Rasmussen

Founder/CEO
Convenience & Energy Advisors

Rachel Toner

Founder and Technical Director Taste Strategy, LLC